Is How You Feel About Money Hurting Your Investments?


Do you understand your Financial DNA®? Have you even heard of such a thing?

My family used the services of Financial DNA ® to help us discover how we’re wired to make financial decisions. It’s fabulous—and useful!—information.

Financial DNA ® has identified 10 different profiles for Natural Behavior Styles. They administer a personality assessment, which each of my family members took, to identify a person’s natural behavioral style with regard to money and investing. Each profile includes insight on factors like your tolerance for risk, need for information, need for control, and much more.

For example, I was identified as an Engager who’s more about people than process. As a part of this behavior style, I need to personally know my Financial Advisor and be able to meet with him/her physically 4 - 6 times each year. Not everyone is wired this way but knowing this information helps me to choose a Financial Advisor who can meet those needs.

It was great information for me, but why do I think this Financial DNA ® information is important for all investors, family businesses, and the Financial Advisors who work with them?


1. It helps you understand the strengths and pitfalls that come with your natural tendencies with regard to money. When you’re aware of the pros and cons of your natural financial behavioral style, you can tailor your investing approach and become a wiser investor.

2. It’s a fabulous tool for Financial and Investment Advisors because it helps them understand their clients, the types of services they might need, and how to customize those services for each client. In essence, it helps Advisors understand WHY their clients react a certain way to various investment strategies. It’s a great conversation starter to talk to clients about their investments as well as which products they offer might be a great fit.


What Does Financial DNA ® have to do with Millennial Guru?

At Millennial Guru, we use CliftonStrengths to help individuals and teams recognize their strengths and understand how to capitalize on them both personally and professionally. (To find out more, schedule a free informational meeting with us.) To me, Financial DNA ® is another useful type of analysis. The difference is that it focuses determining how your natural behavioral style affects your investment decisions.

DNA® can provide insight on your similarities and differences. Knowing this information can help you understand how and why each person approaches the company’s financials differently and improve your working—and hopefully family—relationships.  

If you’re interested in finding out more, check out Financial DNA®’s website, which is more detailed and does a great job of explaining the process.